wpotter.com

• AutoDesk 3DStudio Max plus various plug-ins for polygonal PC-based 3-D animation, modeling & rendering
• XSI Softimage 3d modeling and animation system.

• Adobe Photoshop plus various plug-ins,
• Adobe Illustrator
• Adobe InDesign
• Microsoft Word, Microsoft Visio, Microsoft PowerPoint, Microsoft Excel, Microsoft Outlook

• Expert level Adobe After Effects animator, video animation, compositing, and special effects.
• Pinnacle Systems Commotion for wire removal, keying and spline-based rotoscoping
• Experienced with non-linear video editing systems : Adobe Premiere,, Media 100, and Apple Final Cut Pro

• 10+ Years of cross-platform CD-ROM programming and interface design experience using Macromedia Director Shockwave Studio.
• Expert object-oriented Lingo Developer (Macromedia Director Shockwave Studio), for CD-ROMs & Rich Media Internet Applications.
• Developed proprietary workflow automation solutions using web application technologies such as Macromedia Director, Macromedia Flash, and AppleScript.
• Familiar with the latest Macromedia Studio MX tools including, Flash MX, Dreamweaver MX, and Fireworks MX for the rapid development of database-enabled web applications.

• Research and Development department evaluating proprietary and off-the-shelf display technologies and hardware configurations that meet the technological, marketing and financial needs of MarketForward clients.
• Synthesize custom, new media designs, algorithms, and programmatical solutions to in-store retail messaging communication needs of clients including McDonald's Corp., Sears, United Airlines, United States Postal Service, Harris Bank, Jim Beam , Renault, and Lincoln Mercury.

Siren Technologies - Chicago, IL 1997 to 2000
A wholly-owned subsidiary of Frankel specializing in the design and installation of networked digital signage systems.
Chief Content Engineer - 1997 to 2000

• Assisted in Invention of Systems, methods and computer program products for generating digital multimedia store displays and menu boards.
• Lead 3-D modeler & animator in the production of custom in-store digital promotional content.
• Designed and programmed animated, database-driven multimedia kiosk and digital signage applications which displayed advanced client in-store promotional messaging.
• Assisted new business team by developing interactive sales presentations and product demonstrations tailored specifically to the needs of each potential new client.
• Worked with agency account and creative teams to develop dynamic signage solutions to meet marketing objectives and integrate with print, TV and radio promotions for clients such as McDonald's Corp., United States Postal Service, United Airlines, Target, and Duty Free Shops.
• Assisted with the installation and configuration of digital displays and content into client store locations including consulting, site surveys, installation plans, and coordination with vendors.

• Co-Founded FunkLab, a multimedia production studio in downtown Chicago, at the forefront of the internet and digital technology revolution.
• Designed interactive CD-ROMs, videos, business presentations, and animations for clients such as Apple Computer, Motorola, AVID Technology, Kraft General Foods, Segura Inc., Thirst, SRAM Corp., DDB, and Euro RSCG Tatham Partners.
• Designed and produced camera-ready artwork for sell sheets, posters, logos, type designs, key-lines and packaging for VHS videos distributed by Manga Entertainment (a division of Polygram Home Video), as well as a wide variety of printed collateral for Chicago businesses.

Michigan State University, MSU Computer Laboratory - Lansing, MI 1990 to 1993
Graphic Designer

Freelance Multimedia Designer - Chicago, IL 1990 to Present

• Consult with clients to design and develop effective communication platforms leveraging the latest technologies including internet and intranet websites and applications.
• Build, configure, and test internet and database application servers and integrate them within client networks.
• Design and produce packaging, ads, videos, multimedia CD-ROMs, websites, flyers, brochures, logos, signs, corporate image and branding collateral, and camera-ready art for commercial and personal use.